The Bar and Grill Restaurant Financial Model, Business Plan, and Dashboard allows you to seamlessly created a profit and loss statement, cash flow analysis, and balance sheet. Please see the video below!
1.0 Executive Summary
Bar and Grill Restaurant, LLC (“the Company”) will provide its patrons with a unique range of American cuisine as well as a highly curated line of beverages (including signature cocktails) within the Miami, Florida market. The business was founded by Matthew Walters, who is currently seeking $500,000 from an investor in order to commence operations. The business will acquire its liquor license prior to the launch of the business.
1.1 The Restaurant
As stated above, Bar and Grill Restaurant will provide steaks, chops, fish dishes, chicken entrees, and seafood cooked in an American style. Matthew Walters will initially serve as the executive chef of the location (for the first year only). The Company will also offer a number of seasonal specialties, which will encourage repeat patronage. The business will focus heavily on beef and seafood dishes through the course of its operations.
A major profit center for the business will come from the sales of alcohol. The business will have the proper licensure for serving spirits, wine, and beer. Bar and Grill Restaurant, LLC will have a number of craft/signature cocktails as well as a number of beers sourced from regional microbreweries. Management anticipates that approximately 30% of revenues will come from alcohol sales.
The third section of this business plan will further discuss the operations of the business.
1.2 Financing
Matthew Walters is currently seeking to partner with an investor that will inject $500,000 into the business in order to commence operations. The terms of this investment are subject to negotiation. The funds will be primarily used for the following:
• Restaurant development in Miami
• Initial inventories
• Working capital
• Furniture, fixtures, and equipment
Moving forward, Bar and Grill Restaurant, LLC could easily acquire a business loan if needed. The business may seek additional capital in the event that an additional location is developed (at least 20 miles from the initial location).
1.3 Mission Statement
Bar and Grill Restaurant’s mission is to provide outstanding American fare at reasonable prices in a comfortable yet modern atmosphere.
1.4 Management Team
Matthew Walters has five years of experience as a restaurateur. He will be able to make Bar and Grill Restaurant a local institution while ensuring profitability at all times.
1.5 Sales Forecasts
1.6 Expansion Plan
The Company will continue to implement ongoing marketing campaigns to create awareness for the restaurant while concurrently creating seasonal menus that will drive a repeat customer base. After Year 3, Management may develop additional locations within the greater South Florida market area. The Company may also implement catering operations, which would substantially boost revenues.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Bar and Grill Restaurant, LLC. The business is registered as a limited liability company in the State of Florida.
2.2 Required Funds
Management will secure $500,000 in order to establish the restaurant’s location in Miami. The equity capital will be allocated as follows:
2.3 Investor and Management Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Exit Strategy
Management has no long-term plans to divest the restaurant to a third party. Should it be financially prudent to do so, the Company will work with a business brokerage that specializes in the sale of restaurants and food service businesses. A formal valuation conducted by a restaurant valuation specialist will be completed prior to marketing the business for sale.
3.0 Operations
Bar and Grill Restaurant, LLC will feature seating for up to 50 guests at a time. The business will specialize in varying cuts of steak and seafood dishes. The business will age its beef directly onsite. This will allow the Company’s culinary staff to have complete control over every dish prepared. Starting in Year 2, Matthew Walters will transition his role from both owner to executive chef to only operating in a managerial capacity. An executive chef will be hired to oversee the work of the kitchen and all prepared foods. The business will have six kitchen staff members to assist.
The Company will hire an experienced mixologist that will create a number of signature cocktails. The business will also retain a sommelier that will oversee the wine operations of the business. The sale of alcoholic beverages will produce immense profits for the business.
The business will also host large private parties onsite. A private room will be available for up to twelve guests.
Moving forward, catering operations may be launched.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
At this time, the economy is strong. Unemployment rates have remained near historical lows while interest rates are declining. The issues related to inflation are abating given the comprehensive fiscal and monetary policies conducted by the US Federal Reserve.
The revenues of Bar and Grill Restaurant, LLC will remain strong in any economic climate given the controllable operating costs of the business coupled with the substantial wealth of the Miami population. Additionally, bar and grill cuisine is very popular.
4.2 Industry Analysis
Restaurants and food service businesses are part of one of the largest grossing industries in the country. Each year, over $1.2 trillion is spent at food service businesses. The average person in the United States spends $4,500 on food consumed outside of the home. The industry employs 15 million people.
One of the ongoing trends within the restaurant industry is to implement ecommerce and reservation based functionality into operations. The business, at least initially, will not offer take-away or delivery as the fare is suited towards sit down service. If the business expands its menu to include smaller-scale items then ecommerce may be integrated.
4.3 Customer Profile
Any person that enjoys classic American cuisine, craft cocktails, and an upscale yet comfortable/modern atmosphere is a potential patron of Bar and Grill Restaurant. Among the average customer of the business, the following is noted:
Annual household income of $75,000 to $150,000
Will spend $35 to $60 per visit (per person) to the restaurant
Lives within four miles of Bar and Grill Restaurant or is visiting the greater South Florida market area as a tourist.
Matthew Walters has specifically chosen the South Florida market given the large population base, substantial wealth (with home values that continue to increase), and significant tourist traffic. These attributes will contribute to the ongoing stability of Bar and Grill Restaurant within this market.
4.4 Competition
The ongoing competition that Bar and Grill Restaurant, LLC will face will be significant. As American fare is very popular, there are a number of locations that serve the same type of cuisine. The business will maintain a major differentiating factor given that it will age its beef in house while offering an ongoing seasonal menu. The unique bar and ambiance will also set the business apart.
5.0 Marketing Plan
Bar and Grill Restaurant will use a number of marketing strategies that will ensure substantial traffic to the restaurant location. Foremost, the Company expects that numerous reviews will be published shortly after the grand opening of the location. The business, during the restaurant’s development period, will establish its presence on social media. The business will also accept reservations prior to the formal launch.
5.1 Marketing Objectives
• Engage numerous local and regional public relationships campaigns in order to create brand awareness for the location.
• Source a highly visible location in tandem with a regional commercial real estate brokerage.
• Establish a substantial online presence that uses restaurant review website as well as all major social media platforms.
5.2 Marketing Strategies
As mentioned above, Bar and Grill Restaurant will establish a substantial portion of its marketing operations prior to the grand opening. Once the capital is secured, the business will immediately launch its presence on Facebook, Instagram, X (formerly Twitter), Tik Tok, and YouTube. Ongoing images as well as videos of the development will be posted to all platforms an ongoing basis. This will allow the business to haven numerous followers that will be well informed of the grand opening date once it is determined.
The Company is currently sourcing commercial real estate agents among a number of firms that will find a suitable location for the business (enough to have 50 guests at any given time). The business expects that the location will be located on a major avenue or boulevard within Miami (most likely downtown). Bar and Grill Restaurant, LLC’s location will feature substantial exterior signage.
The business’ website will be developed in a similar fashion to its social media presence. These operations will commence during the development period, and the platform will be search engine optimized for the Miami-Dade County market. The business will work with a regional SEO firm that will ensure that searches for American fare or bar/grill restaurants result in the website appearing the results for the Miami market area.
The business will also benefit from reviews that will be posted online to Yelp and TripAdvisor. The business expects that regional publications in the greater South Florida market will also publish reviews in the print addition of their content. These reviews will often have links to the restaurant’s website which will contribute to its SEO campaigns.
On social media, the Company will also promote the private party room and seasonal menu.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Payroll
7.0 Financial Plan
7.1 Underlying Assumptions
• Bar and Grill Restaurant, LLC will achieve revenue growth at rate of 10% per year.
• An investor will contribute $500,000 towards the development.
7.2 Sensitivity Analysis
In the event of a recession or pullback in the quality of the economy, Bar and Grill Restaurant may experience a slight decline in revenue. As has been one of the primary themes throughout this document, the Miami and South Florida areas have tremendous economic staying power given the large amount of tourism, headquarters of major corporations, large population, and wealth. As such, the Company will be able to maintain its profitability even in challenging economic climates.
7.3 Source of Funds
7.4 Profit and Loss Statement
7.5 Cash Flow Analysis
7.6 Balance Sheet
7.7 Breakeven Analysis
7.8 Business Ratios
