The Autism Treatment Center Financial Model and Dashboard provides you with real-time control of your profit and loss statement, cash flow analysis, and balance sheet. Please watch the video below!
1.0 Executive Summary
The purpose of this business plan is to raise $175,000 for the development and expansion of an autism treatment center and behavioral therapy practice based in Boston, Massachusetts. Autism Treatment Center, LLC (“the Company”) was founded by Dr. Silvia Waters. The Founder is a psychologist. The location will provide comprehensive support and therapy for children and adults on the autism spectrum.
1.1 The Services
Dr. Waters and her team will provide comprehensive autism focused therapy services including applied behavior analysis and cognitive behavior therapy. The location will also provide instruction regarding life skills. These services are especially important among adults that want to live on their own. The facilities will also host ongoing events for children with autism spectrum disorder in order to promote social skills and inclusion.
In regards to payment, the Company will receive co-pays from clients as well as reimbursement from private insurance services. The Company will also accept Medicaid.
The third section of business plan will further document the services offered at the Autism Treatment Center.
1.2 Financing
At this time, Dr. Waters is seeking a $175,000 business development loan in order to establish the operations of the Autism Treatment Center in Boston. This document assumes that the Company will receive a 10 year loan carrying a 7.5% interest rate. The funds will be primarily allocated towards the following:
• Facility development in Boston
• Furniture, fixtures, and equipment
• Initial marketing operations
• Working capital
As the Autism Treatment Center will produce highly predictable streams of revenue on a monthly basis, the Company would be a strong candidate for expansion financing on an as needed basis. This business plan assumes that the Company will not seek any further financing during its first three years of operation.
1.3 Mission Statement
Autism Treatment Center’s mission is to provide the Boston general public with a broad range of supportive and behavioral therapy services that help children and adults with living their lives to their fullest potential.
1.4 Management Team
Dr. Siliva Waters is a highly experienced psychologist that focuses on autism treatment. She will be able to effectively launch the operations of this practice to profitability over the next three years.
1.5 Sales Forecasts
1.6 Expansion Plan
Management will continue to hire qualified psychologists and therapists that will render services on site in tandem with Dr. Waters. Once the initial facilities reach 100% capacity, the Founder may establish satellite offices in the greater Boston metropolitan area. The demand for these types of services in this market are immense.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Autism Treatment Center, LLC. The business is registered as a limited liability company in the Commonwealth of Massachusetts.
2.2 Required Funds
A business loan of $175,000 is needed to launch operations. Dr. Waters will contribute $25,000 towards the development of the location. The funds are to be used as follows:
2.3 Investor Equity
Dr. Waters does not need an equity injection from a third party.
2.4 Management Equity
Silvia Waters, PhD is the sole owner of Autism Treatment Center, LLC.
2.5 Exit Strategy
Transitioning a mental health focused business is a complicated process. If Dr. Waters wishes to divest the business, she will coordinate the sale of the Autism Treatment Center with her staff psychologists and therapists. This event is not expected to occur for at least ten years. The Company could receive a sales premium of up to three times the previous year’s EBITDA.
3.0 Autism Treatment Services
The primary revenue center for the Company will come from applied behavior analysis as well as cognitive behavior therapies specific for the needs of people that have autism and autism spectrum disorders. A major component of these operations will be to promote social skills so that individuals can thrive as they go through their lives. Generally, the business will charge $150 per hour for all services rendered.
As discussed in the executive summary, the location will frequently host events that allow people with autism to interact. These events will be held several times per week for children that use the Company’s services.
The Company will contract and directly employ therapists and psychologists that will provide services to the business’ clients. In regards to contractors, the Company will provide a 60% payout as a function of their billable hours.
The Company will accept all forms of private insurance as well as Medicaid. The business will provide a sliding scale for its fees so that all families can afford the services offered by the Autism Treatment Center.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the business plan will discuss the current economic climate, the autism treatment center industry, the customer profile, and the ongoing competition that the business will face moving forward.
Currently, the economic outlook in the United States is positive. Interest rates as well as the rate of inflation are now declining. It is expected that the Federal Reserve and the federal government will continue to implement policies that guide the growth of the economy.
Any future issues with the economy will not impact the Autism Treatment Center’s ability to generate revenue and remain profitable. The services offered by the Company are generally reimbursed by insurance companies. The demand among people to have proper therapy specific for addressing the issues with autism remains strong in any economic climate.
4.2 Industry Analysis
There are 19,000 companies that provide specialized treatment specific for people that have autism spectrum disorders. Each year, these entities generate $10 billion of revenue.
This industry is expected to grow faster than that of the economy as a whole. Autism spectrum disorders and how to properly treat these matters are improving on an ongoing basis. Additionally, mental healthcare and medical professionals are now properly diagnosing this matter.
4.3 Customer Profile
Any family that has a member with an autism spectrum disorder is a potential client of the Company. The business will use the following demographic profile in conjunction with its marketing operations:
• Annual household income of $50,000 to $150,000
• Has a family member that has been diagnosed with autism or ASD
• Will spend $500 to $1,000 per month for services rendered at the Autism Treatment Center.
Admittedly, the demographics of people that will use the Company’s center are large. Autism affects people of all socioeconomic backgrounds. Management has specifically chosen the greater Boston metropolitan area to develop the center given its population density and wealth.
4.4 Competition
Given the prevalence of autism, the Company will face a number of competitors as it establishes its operations. The Company will maintain a strong differentiating factor given the ABA and CBT services that will be offered coupled with social skill development. In this section of the business plan, you can further discuss how you intend to create a strong advantage for your autism treatment center. You can also discuss the number of competitors in your market, their sizes, and the approximate number of people that they treat on a yearly basis.
5.0 Marketing Plan
The Company will implement a number of marketing strategies that will ensure that the business is able to reach an immense audience of people/families that are seeking to provide compassionate care and therapy for their loved ones with autism. These marketing strategies will include online focused activities as well as ongoing referrals among medical professionals throughout Boston.
5.1 Marketing Objectives
• Develop referral relationships with pediatricians throughout the target market.
• Maintain an expansive online presence that uses both social media and SEO to drive web traffic to the Autism Treatment Center’s website.
• Use print advertising among lifestyle magazines and circulate throughout the target market.
5.2 Marketing Strategies
Foremost, the Company intends to develop referral relationships with pediatricians, physicians, and medical professionals that will provide referrals to the location. As many of these medical practitioners work with people on the autism spectrum, Management sees a substantial opportunity to receive a significant amount of business from these individuals. This will remain as one of the most important methods of expanding the client base.
In regards to the Company’s website, this platform will showcase the wide range of ABA, CBT, and social skill development programs offered at the Autism Treatment Center location. Video walkthrough tours and interviews with Dr. Waters will be featured on the platform. The Company will hire a regional search engine optimization firm to assist the business in ensuring that when searches for autism treatment centers are conducted – the website will appear frequently in the search (specific for the target market).
The business will also maintain a presence among major social media platforms. On Facebook, the Company’s page will provide ongoing articles and information about autism and advancing therapies that help people. The business will frequently announce events that are specific for people with autism to meet and interact. Over time, the Company will benefit from the positive reviews that families will leave in regards to their experience at the Autism Treatment Center.
The Company will work with an advertising firm to place articles in journals and magazines (with a focus on lifestyle publications that are distributed throughout the target market). This will allow for greater brand name awareness for the Autism Treatment Cetner.
5.3 Pricing
The Company will charge $175 for ABA and CBT therapies.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Payroll
7.0 Financial Plan
7.1 Underlying Assumptions
• Autism Treatment Center, LLC will receive a $175,000 loan to commence operations.
• Dr. Waters will invest $25,000 for the development of the location.
7.2 Sensitivity Analysis
Autism treatment center’s revenues are fully immune from negative changes on the economy. People will continue to require this type of treatment at all times. Additionally, the fees are covered by private insurance and publicly funded healthcare systems. The business will have controllable operating costs, which will further contribute to the economic stability of the Company.
7.3 Source of Funds
7.4 Profit and Loss Statement
7.5 Cash Flow Analysis
7.6 Balance Sheet
7.7 Breakeven Analysis
7.8 Business Ratios
